01

Online product launch coincided with global retail rollout at Cole Haan and Mountain Hardwear store locations.
Retail Window concepts combine campaign visuals and product assortments.

02

I developed a new hangtag system that combined brand standards from both Cole Haan and Mountain Hardwear.
Minimal and clean to speak to the refined tastes of the Cole Haan consumer with the technical benefits found in outdoor apparel.

03

To drive consumer demand around the product launch, I created email, print brochure (designed by Cole Haan's marketing team) and videos for social media.