Seth Cortright
Creative Director
01
Launch a Global Brand Ambassador & Seeding Program
New product seeding program launched to 400 influencers across US, Canada and European markets.
Personalized packages arrive with new gear and a challenge to embrace the winter months and get outdoors.
02
Build an Audience: 16 Adventures in 16 Weeks
Each participant is given a #FindingWinter passport promoting 16 weekly challenges.
User Generated Content feeds the video series and social engagement skyrockets.
03
Spread the Stoke
Print ads help create awareness for the program and drive participation online.
Key retail accounts receive instore support with a dedicated iPad app featuring real time content and maps for local hikes.
04
Impressive Results
By season’s end, fan growth and engagement has surpassed all our competitors.
The 2016 Finding Winter program continues to build brand awareness and a strong social following.
