Seth Cortright
Creative Director
01
Launch a Global Brand Ambassador & Seeding Program
New product seeding program launched to 400 influencers across US, Canada and European markets.
Personalized packages arrive with new gear and a challenge to embrace the winter months and get outdoors.
02
Build an Audience: 16 Adventures in 16 Weeks
Each participant is given a #FindingWinter passport promoting 16 weekly challenges.
User Generated Content feeds the video series and social engagement skyrockets.
Watch the sun rise and set on the same day...
Every journey takes you somewhere. No matter what route you take, stories are shared along the way. There are many ways to get from point A to B, find your favorite. Special thanks to videographer Mike Schirf.
Sometimes you have to get out of your element and try something completely new, who knows maybe you'll get hooked. #findingwinter Challenge: Try a new sport, and remember what it's like to start from the beginning! #NoviceforaDay
We've all heard the saying "Happiness isn't real unless it's shared." This video is all about taking as many friends as you can on your adventures. We are more powerful in numbers!
03
Spread the Stoke
Print ads help create awareness for the program and drive participation online.
Key retail accounts receive instore support with a dedicated iPad app featuring real time content and maps for local hikes.
04
Impressive Results
By season’s end, fan growth and engagement has surpassed all our competitors.
The 2016 Finding Winter program continues to build brand awareness and a strong social following.
