Does the world need another story of men climbing mountains?
I took a vastly different approach with the story of a single father trying to help his daughter learn and grow through the spirit of adventure.
Companion content helped drive exposure across owned channels and stretch the conversation over time.
The resulting campaign helped reach both new and existing audiences—my most successful content play to date.
Screens, media outlets, social networks and apps are all competing for consumer’s time and attention.
Here’s a few more samples of my work that drove social engagement and resonated with viewers.